Dr. Max Mckeown has written a number of books based on change, development and leadership including Unshrink, Adaptation, The Strategy Book, The Innovation Book and most recently, Now. A while ago now I had a fascinating chat with him about his view of leadership, change, and innovation and the content is timeless and applicable.
Clearly, innovation represents change. And as is accepted right now that as industrial inkjet enters new market it is as much a commercial as it is a technical challenge. So here is how he defines and helps businesses reach paradise.