Elon Musk and the Importance of First Principle Thinking

According to a number of very successful people, in order to innovate the best possible products, we should be Making ‘First Principle’ Decisions.

This is because often people are all guilty of not thinking clearly. The commercial pressures and the emotional energy required for innovation can be stressful and challenging and it is easy for all of this to cloud our thinking. But there is a method of thinking that is helpful in boiling things down to simple principles, in fact just one principle.

Finding your why could mean the difference between winning and coming second, or third.

Every successful, standout group, team, tribe, brand and business has a clear why.

And if you don’t, then it will likely hold you back in some way. For example, it leaves the door open to ambiguity. It can lead to people in the wider organisation being left to their own devices for form their own kind of judgement on what it is that you represent. Not to mention your customers!

Defining a Cause and Launching a Movement 

Since the early noughties working on what was then called the ‘Exhibiting Show’ I got the bug for embracing a cause around a business. In this case it was championing the power of Exhibitions as a marketing medium. Despite the inevitable challenge of launching a new show, this commitment and energy massively enhanced the success of the show and the business.