Finding your why could mean the difference between winning and coming second, or third.

Every successful, standout group, team, tribe, brand and business has a clear why.

And if you don’t, then it will likely hold you back in some way. For example, it leaves the door open to ambiguity. It can lead to people in the wider organisation being left to their own devices for form their own kind of judgement on what it is that you represent. Not to mention your customers!

Defining a Cause and Launching a Movement 

Since the early noughties working on what was then called the ‘Exhibiting Show’ I got the bug for embracing a cause around a business. In this case it was championing the power of Exhibitions as a marketing medium. Despite the inevitable challenge of launching a new show, this commitment and energy massively enhanced the success of the show and the business.