FM Future attended EPIC, a one-day conference run by IPIA at the Congress Centre in London last week. And it may have broken the mold in some way, by, well, not really being a Print conference. It truly did something new by connecting a marketing community to attend an event produced by a print association, and it worked.
Every successful, standout group, team, tribe, brand and business has a clear why.
And if you don’t, then it will likely hold you back in some way. For example, it leaves the door open to ambiguity. It can lead to people in the wider organisation being left to their own devices for form their own kind of judgement on what it is that you represent. Not to mention your customers!
We believe in the power of the story. So, here are three facts about storytelling for you. And for those of you who are science based, this is all proven with evidence!