Event Sales Training - An introduction to the training team

Event Sales Training - An introduction to the training team

As we come out of ‘Lockdown’ and exhibitions and events start up again , effective event sales is more crucial than ever before. We talk to Paul Streeter about the new FM Future ‘Event Sales training course’ and find out what is the ‘secret sauce’ that any good sales person needs to deilver the goods.

With an introduction to Paul Streeter our Exhibition Sales Training professional, when he recently caught up for an interview with Frazer Chesterman of FM Future.

FM Future Update: Spring 2020

We hope that 2020 has started well for you. For us, it has marked our first year of FM Future and in light of this, we have developed a new brand image, identity and message which seems even more relevant today. Our image of the lighthouse in stormy weather is our icon and aligns with our mission to help our strategic clients with guidance to success through effective communication, storytelling and thought leadership.

FM Future working with Exhibition Industry Professionals

FM Future are really pleased to announce that we will be working with #exhibition industry specialist and ex-Exhibition News Editor @NicolaMacdonald, now Content Director at PR agency Collaborative Creations, on our brand new blog site dedicated to the art of launching successful events. Nicola will be posting regular interviews with entrepreneurs, business owners and event founders who have launched some super successful events.

Spotlight on Geneva: A Unique Opportunity for UK and International Exhibition Organisers.

Spotlight on Geneva: A Unique Opportunity for UK and International Exhibition Organisers.

Surrounded by the mountains of the Jura and Alps, with dramatic views of Mont Blanc and located at the southern tip of one of Europe’s most famous lakes, lies Geneva. Aside from its obvious natural beauty, the City’s venue, Geneva Palexpo offers significant opportunities for UK and International exhibition organisers. In this interview, Marcus Timson talks to Claude Membrez, Managing Director of Geneva Palexpo and we discuss events, challenges, successes and the future and discover what unique advantages Geneva offers UK and International exhibition organisers looking for something new.

Retail meets Digital at Selfridges

Retail meets Digital at Selfridges

In this article, we discover how Augmented Reality turned the atrium of Selfridges into a world visualising the ‘future of shopping’. In September shoppers at London’s department store Selfridges were able to see the digital artwork Digital Falls by media artist Jon Emmony, which spanned five storeys of the store’s staircase. With the help of an App it was possible to immerse oneself in a fantasy world with underwater creatures and to discover electrifying, digital sculptures. By the artist’s account, the sea sculptures with their bioluminescent creatures and electrifying signals symbolise communication and the ideas that surround us every day. The artwork invites beholders to explore and takes them on a physical tour of the various floors of the department store.