An interview with the Co-Creators of Event Refresh and Event Sales, Frazer Chesterman FM Future and Paul Streeter PSJ Training who will be delivering two exciting new courses in the Autumn as part of the UFI certified professional programme.
Event Sales Training - An introduction to the training team
As we come out of ‘Lockdown’ and exhibitions and events start up again , effective event sales is more crucial than ever before. We talk to Paul Streeter about the new FM Future ‘Event Sales training course’ and find out what is the ‘secret sauce’ that any good sales person needs to deilver the goods.
With an introduction to Paul Streeter our Exhibition Sales Training professional, when he recently caught up for an interview with Frazer Chesterman of FM Future.
Elon Musk and the Importance of First Principle Thinking
According to a number of very successful people, in order to innovate the best possible products, we should be Making ‘First Principle’ Decisions.
This is because often people are all guilty of not thinking clearly. The commercial pressures and the emotional energy required for innovation can be stressful and challenging and it is easy for all of this to cloud our thinking. But there is a method of thinking that is helpful in boiling things down to simple principles, in fact just one principle.
An Epic Day Out
FM Future attended EPIC, a one-day conference run by IPIA at the Congress Centre in London last week. And it may have broken the mold in some way, by, well, not really being a Print conference. It truly did something new by connecting a marketing community to attend an event produced by a print association, and it worked.
Finding your why could mean the difference between winning and coming second, or third.
Every successful, standout group, team, tribe, brand and business has a clear why.
And if you don’t, then it will likely hold you back in some way. For example, it leaves the door open to ambiguity. It can lead to people in the wider organisation being left to their own devices for form their own kind of judgement on what it is that you represent. Not to mention your customers!
Defining a Cause and Launching a Movement
Since the early noughties working on what was then called the ‘Exhibiting Show’ I got the bug for embracing a cause around a business. In this case it was championing the power of Exhibitions as a marketing medium. Despite the inevitable challenge of launching a new show, this commitment and energy massively enhanced the success of the show and the business.